As of May 2025, Bitcoin is outshining gold in both performance and perception as a modern store of value. While gold has reached record highs, Bitcoin has climbed faster, with a 15% gain in April alone, returning to the $100,000 range after a brief dip (Reuters).
This outperformance is driven by a mix of institutional flows, macro trends, and changing investor behavior:
Institutional Flows
Bitcoin ETFs have attracted over $5.5 billion in the past three weeks, including $1.8 billion into Bitcoin-focused funds, reflecting growing investor confidence in digital assets (Reuters).
Macroeconomic Context
Global uncertainty—fueled by U.S. tariffs, a weakening dollar, and rising liquidity—is shifting investor interest away from traditional stores of value toward Bitcoin. Many see it as a decentralized hedge with global appeal, offering more upside than gold (The Economic Times).
Gen Z and Millennials Embrace BTC Over Gold
Younger generations increasingly favor Bitcoin over traditional assets. A 2024 study by DroomDroom found that 35% of under-40 investors prefer Bitcoin to gold. A Chainplay survey revealed that over half of U.S. crypto investors have sold gold or stocks to buy BTC. These trends highlight the growing view of Bitcoin as "digital gold 2.0"—praised for its liquidity, accessibility, and growth potential.
Maturing Market Behavior
Bitcoin volatility has decreased to 18-month lows, signaling a shift toward maturity and decoupling from tech stocks and speculative assets. This is increasingly positioning BTC as a macro hedge asset, not just a tech experiment (Reuters).
