The landscape of loyalty programs is evolving fast—as brands now increasingly offer Bitcoin and crypto rewards, reshaping both consumer engagement and retention.
1. From Points to Crypto Cashback
In 2025, platforms like Coinbase launch their One Card, offering up to 4 % Bitcoin cashback on everyday purchases, expanding crypto rewards beyond niche shoppers (source [1]).
2. Web3 & NFT-Based Loyalty Expanding
Web3 loyalty programs are booming—Mintology reports NFT-based rewards and on-chain smart contracts are now “driving repeat sales & engagement” for e-commerce merchants (source [2]).
3. AI + Tokenization Enhancing Personalization
According to PYMNTS, “agentic AI” and tokenized rewards are making loyalty systems more personalized and interoperable across merchants (source [3]).
4. Crypto Cashback Simplified & Mainstream
Services like Lolli, Fold, and Bitrefill allow users to earn Bitcoin or Ethereum while shopping, with potential long-term value appreciation (source [4]).
5. Volatility & Regulation Still Key Risks
Fluctuating values, transaction fees, and unclear tax policies remain key concerns—especially for first-time users (source [4]).
Key Takeaways
- For brands: Crypto cashback is now mainstream, with products like the Coinbase One Card.
- For customers: Rewards offer real value and a gateway into crypto—more than just points.
- Outlook: Expect token-based loyalty systems powered by AI and smart contracts.
- Risks: Volatility and tax treatment still require clear communication.
Sources
